Courses
Corporate Communications
Focus: Indian Context
What is Corporate Communication?
Corporate communication is the strategic management of internal and external messages to build and protect an organization's reputation, engage stakeholders, and achieve business objectives.
Why is this getting importance in the recent past in the communication landscape?
Corporate communication has surged due to increased global competition, digital transformation, and stakeholder scrutiny. Effective communication builds trust, manages reputation, influences perception, and drives business growth. It's essential for navigating complex markets, engaging diverse audiences, and ensuring organizational success.
What is the scope of corporate communication?
Corporate communication encompasses a wide range of activities aimed at managing and orchestrating internal and external communications to create a favorable image for the organization. It is the backbone of an organization's reputation and success.
- Crafting Clear and Concise Messages:
- Understanding your audience and tailoring communication for impact
- Writing effective emails, reports, and presentations
- Avoiding common communication pitfalls in the Indian corporate environment
- The Art of Active Listening:
- Strategies for effective listening and understanding diverse viewpoints
- Nonverbal communication and building rapport
- Asking powerful questions to glean information and build relationships
- Delivering Effective Presentations:
- Overcoming presentation anxiety and developing stage presence
- Structuring presentations for clarity and audience engagement
- Utilizing visuals effectively to enhance presentations (data, infographics)
Key Areas
- Internal Communication
- External Communication including print, broadcast and social media relations
- Digital Communication
- Crisis Communication
- Event Management
Essentially, corporate communication is about building and maintaining relationships with all stakeholders, both internal and external, to achieve organizational goals.
Learning Outcomes
Effective communication is vital for success in the Indian corporate landscape. Participants will learn to:
Tailor messages to specific audiences for maximum impact.
Master written communication for clarity and conciseness.
Develop strong listening skills to foster understanding and build relationships.
Overcome presentation anxiety and deliver engaging presentations.
Utilize visuals effectively to enhance communication.
Who should attend?
Primary
Business Professionals
- Entrepreneurs and small business owners
- Marketing and sales professionals
- Product managers
Students and Recent Graduates
- Business students
- Graduates seeking marketing roles
Other Professionals
- Public relations professionals
- Customer service representatives
- Anyone interested in understanding how businesses operate.
Secondary
- All workshops are open to students, working professionals, entrepreneurs, CXO level members
Essentially, anyone looking to develop a solid understanding of marketing fundamentals and how to communicate effectively to target audiences would benefit from this workshop.
Course Details
Three modules
Interactive activities
Four to six hours course
In Person Classroom Training
1-on-1 Mentoring Sessions
Course Features
- Weekend Batches
- 100% Practical Training
- Customized training
- Training from the founder of the company
- Mentorship up to one month after the course
At Narrate India, we believe that a strong personal brand is the cornerstone of professional success.