The Methodology

Focus: Professional Use in India

What is Social Media Strategy?

A social media strategy is a plan outlining your goals, target audience, content, platforms, and how you'll measure success. It guides your social media efforts to achieve your business objectives.

Why is this gaining importance in the recent past in the communication landscape?

Social media strategy is crucial now because it's where audiences spend most of their time. It offers direct access to customers, allowing for real-time engagement, feedback, and brand building. Effective strategies can boost visibility, drive traffic, and increase sales.

What is the scope of social media strategy and planning?

Social media strategy and planning covers defining goals, target audience, platforms, content, engagement tactics, measurement metrics, and ongoing optimization. It ensures aligned social media efforts to achieve business objectives.

Learning Outcomes

Understand the Indian social media landscape and tailor your strategy accordingly.

Align social media goals with overall communication objectives.

Select optimal platforms for professional branding.

Create engaging content that resonates with the target audience.

Build and nurture a strong professional network.

Effectively utilize social media analytics for improvement.

Who Should Attend?

Primary

Business Professionals
Entrepreneurs and small business owners
Marketing and sales professionals
Product managers
Students and Recent Graduates
Business students
Graduates seeking marketing roles
Other Professionals
Public relations professionals
Customer service representatives
Anyone interested in understanding how businesses operate.

Secondary

All workshops are open to students, working professionals, entrepreneurs, CXO level members

Essentially, anyone looking to develop a solid understanding of marketing fundamentals and how to communicate effectively to target audiences would benefit from this workshop.

Modules

Identifying Your Social Media Goals

Understanding the Indian social media landscape and target audience preferences
Aligning your social media strategy with your overall communication objectives
Selecting the right platforms for your professional brand (LinkedIn, Twitter, etc.)

Research

Primary: Dive deep into your target audience through surveys, interviews, and focus groups to gather firsthand insights and preferences.
Secondary: Leverage existing data from industry reports, competitor analysis, and social media analytics to identify trends and opportunities. Explore academic studies, whitepapers, and case studies to gain a comprehensive understanding of the social media landscape and best practices.

Audience

Segmentation is the cornerstone of effective social media marketing. By categorizing your audience into specific groups based on shared characteristics, you can create highly targeted campaigns. Understanding your audience’s unique needs and preferences allows you to deliver personalized content that resonates, driving engagement and conversions.
Persona Mapping: Create detailed fictional representations of your ideal customer. By understanding their goals, challenges, and online behavior, you can craft content and campaigns that resonate deeply with your target audience.

Platforms

Reachability: Understand your audience’s digital footprint. Identify the platforms where they spend most of their time. Learn how to optimize your content for maximum visibility on these platforms.
Recency: Stay ahead of the curve. Learn to adapt to the ever-changing social media landscape. Discover strategies to leverage the latest trends and algorithms.
Frequency: Consistency is key. Determine the optimal posting frequency for your audience. Learn to create a content calendar that maintains engagement and visibility.

Content Creation for Social Media Success

Developing engaging and informative content that resonates with your audience
Utilizing different content formats (text, images, videos) to enhance reach
Leveraging trending topics and industry hashtags to gain visibility

Building and Engaging Your Social Media Network

Strategies for identifying and connecting with relevant individuals and groups
Participating in online discussions and thought leadership conversations
Monitoring your social media presence and measuring results

Course Details

Course Features

Weekend Batches
100% Practical Training
Customized training
Training from the founder of the company
Mentorship up to one month after the course

At Narrate India, we believe that a strong personal brand is the cornerstone of professional success.

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